Search Engine Optimization Forums

[fletcher]

Search Engine Optimization is One Off Process. Is it?

Many webmasters think that search engine optimization is one-off task but in fact it is not, SEO is an ongoing and iterative process, where you tweak and refine toward ever better rankings. In doing so it is vital that you objectively monitor your performance, using measurable indicators and statistics. In a way, the data you can obtain from Google Analytics can be seen as similar to your profit and loss account, and the information gleaned from other tools is more like your marketing plan. While per formance assessment is useful, however, it is best not to become too obsessed with it or to get carried away with analysis - the time is better spent actually running your business.